Aviron Launches $2,499 Gamified Treadmill with Integrated Gaming and Streaming

Aviron, a Toronto-based fitness startup known for its gamified rowing machine, has expanded its product line with the Victory Treadmill. Priced at $2,499, this treadmill aims to differentiate itself in the crowded home fitness market by integrating gaming and streaming entertainment. Aviron, which gained popularity during the pandemic with its connected fitness equipment, leverages the concept of gamification to engage users who may find traditional workouts monotonous. The Victory Treadmill incorporates features from Aviron’s existing rowing machine and bike platforms, offering a variety of games controlled by walking/running speed and incline. Users can also access streaming services like Netflix, Hulu, Disney+, and Spotify, along with scenic virtual routes and fitness classes. While Aviron’s investment in instructors and classes is less extensive compared to companies like Peloton, its focus remains on providing a core gaming experience to enhance motivation. The treadmill features a 22-inch touchscreen and joystick-like controllers for adjusting speed and incline, promoting more direct engagement during workouts. While the reviewer found the gaming experience more intuitive on the rower, the treadmill’s broad content selection and solid build quality make it a compelling option for those seeking a more engaging home fitness solution. The Victory Treadmill’s speed goes up to 12.5 mph, and its low-to-the-ground profile lends it stability.